SEO (Search Engine Optimization) is a set of techniques and strategies applied to a website to improve its visibility in search engines. The goal is to increase organic traffic, i.e. traffic coming from search results, and to improve the website's position in the results for specific keywords. This is achieved through various factors such as content optimization, technical improvement of the website, good backlinks and others. SEO practices are constantly changing as search engines evolve and adapt to provide better and more relevant results to their users. Thus, success requires constant updating and adapting to new search engine trends and algorithms.
